Since 2000, we have been building what comes next
From early e-commerce and search to social, mobile, AI and real-time platforms, we have consistently been ahead of where the market is going, not reacting to it
Timeline
2000
Managed and iteratively improved one of the only online record shops in the world at the time selling some of the rarest underground dance music known to man.
2003
Worked on Microsoft’s first ever Google Ads campaign helping them navigate the brave new world of SEO.
2004
Created the marketing campaign to introduce water ionisers to Great Britain using early forms of digital marketing and event planning. To this day, our machines are considered to be the best in the world.
2006
Crafted part of the digital strategy for the rollout of Levi’s first ever Flash-based international digital advertising campaign that created a Halo Effect with a huge TV campaign that went on until 2009.
2006
Created RSPCA’s first social media learning platform and interactive social game for school children, which was their most successful campaign in history hitting their core audiences of children and mothers.
2006
Was part of the team who created the digital strategy for a number of world-first Nokia applications for Levi’s and other brands.
2007
In 2007, during research for MTV, we saw they had the audience to lead a radical shift into user-led, real-time content. We proposed a platform built around live participation and global youth expression. MTV did not pursue it. Shortly after, YouTube was pushed in a big way.
2007
ViaSearch was created for British Telecom (BT) to look at how their online audiences search the web and interacted with the different products on their website. The tool illustrates perfectly how people search to find BT’s products. This gave us the opportunity to profile the audiences according to what they searched for giving BT the chance to align
their product pages giving a precise user experience.
their product pages giving a precise user experience.
2007
Created the strategy for Lexus’s first social media campaign, “The Hybrid Debate”, which gained national press coverage and generated over 6,000 words of media exposure due to its uniqueness at the time. The campaign drove strong engagement, with users spending over 4 minutes on the blog and contributing thousands of comments across multiple platforms.
2008
We worked with the Green Party to produce their Mayoral campaign portal and a pioneering social media strategy including the production of the first ever animated Party Political Broadcast. The campaign broke all-time records for the Green Party and received the same amount of traffic and eyeballs as the Conservative Mayoral campaign at 1/10th of the budget.
2008
Developed an advertising strategy for The Chemical Brothers using geo-tagged, user-generated content. Fans submitted short clips and photos capturing moments from around the world, which were mapped via Google Earth and brought together into a crowd-sourced montage. It became the first music project to combine Google Earth with user-generated content and was featured on YouTube and MTV.
2009
Created Al Jazeera’s EMEA “The Stream”, one of the first crowd-sourced news platforms, combining SMS, GSM mapping and emerging social media to enable real-time reporting from hard-to-reach regions. The concept went on to underpin initiatives such as UgandaSpeaks, SomaliaSpeaks and KenyaSpeaks, including the 2012 Kenyan elections, where it directly influenced the outcome by shaping information flow and public engagement at scale.
2010
Led the games strategy for LazyTown’s first interactive online game, extending the brand beyond broadcast into digital and helping grow its global audience through engagement-led play.
2011
From 2008 we headed up the social media, PR and marketing for a civil rights movement that went global changing the way people understood law, which reach a global peak in 2011 and continues to grow to this day.
2012
Created UK’s first ever custom t-shirt e-Commerce functionality with Joystick Junkies for Electronic Arts and DC Comics merchandise stores that we eventually rolled out internationally to their fans.
2013
Championed responsive e-Commerce design back then it was called adaptive design, where we were one of the only agencies in the UK who was designing and building what is now a huge cost saving for e-Commerce businesses.
2014
Led the award-winning digital rebrand for Telenor Group across 14 global territories, spanning brand, UX, design, e-Commerce, advertising and apps. By aligning culturally diverse markets with clear KPIs and translating cultural sensitivity into brand language and design, the programme delivered improved perception, stronger user experience, increased footfall and significant online revenue growth, with some regions doubling sales. A first in Telenor’s history.
2015
Led mobile commerce strategy, brand and UX for Telenor Digital’s WowBox in Bangladesh, creating the country’s fastest growing app. Within 6 months, it reached 6 million users, adding 14–15,000 daily, generating 700,000 interactions per day and driving product sales every 5 seconds.
2016
Conceptualised an experimental RFID-driven event for NTT DATA where attendees wore sensor-enabled badges to track movement, engagement and behaviour in real time. The data was transformed into generative artwork, resulting in a first-of-its-kind and was published in the media.
2016
Made and released Spacebin under Troma Entertainment, one of the lowest budget 35mm features in since the 1970s (probably). Considered impossible to do by Film London, it went on to become a cult classic.
2017
Created a unique patient recruitment platform for Leo Pharma’s AKtion Study campaign that for the first time in their history centralised the recruitment across Europe and hard to reach regions.
2019
Created the UK’s first dedicated decaf coffee brand, I Love Decaf, repositioning decaf as a quality-first product rather than a compromise and building a growing direct-to-consumer brand in an overlooked category that’s now beginning to trend.
2024
WLW co-founded DetentionTrackr, the world’s first real-time AI maritime detention intelligence platform, developing the concept and keeping it confidential until its 2026 launch. The platform consolidates live global detention data into a single, actionable system, transforming how maritime operators monitor risk and respond in real time.
2025
WLW partnered with Rapid Car Check to create the UK’s first AI powered car check platform built on real ownership insight. By combining trusted data with MyCarMate AI, the platform turns complex information into clear, actionable guidance, shifting it from a basic check into a decision tool and driving 25% growth in just 3 months.