Online presence audit.
Find what matters. Improve what happens next.

RESEARCH · WEBSITE · SEARCH · AI · CONTENT · CAMPAIGNS · CRM · ANALYTICS
Bring us the business problem or the part of your online presence you think is underperforming. We research the evidence, find where value is being lost and build the opportunity plan around the work capable of changing the outcome.
START WITH WHAT YOU WANT TO IMPROVE

The audit answers the business question, not a longer list.

You may want more enquiries, stronger search visibility, better conversion, clearer positioning, better lead handling, lower costs or simply a clearer view of what is holding performance back.
We start with what you need to achieve. You know the business and your customers. We research what is happening, agree what deserves attention and show you the evidence before you decide what to do next.
01

Research

Follow the evidence across website, search, AI, content, reviews, campaigns, CRM, analytics and customer journeys where relevant.
02

Prioritise

Separate the findings capable of changing the outcome from maintenance, lower value issues and work which can wait.
03

Decide

See the audit, priorities, recommended work and cost before deciding whether you want WLW to put the plan into action.
EVERY INTERACTION IS BRAND BUILDING

People rarely see your whole business.

They see search results, AI answers, pages, adverts, reviews, emails, forms, proposals, sales conversations and the follow up afterwards. Each interaction adds to the picture they form.
A strong interaction can build confidence. A weak one can waste the work done somewhere else. A good enquiry can still disappear if CRM, ownership or sales follow up breaks after the response.
The audit follows those interactions from discovery through experience, proof, action and follow up then identifies where the useful opportunity sits.
WLW UK ONLINE PRESENCE BENCHMARK 2026

No matter the industry, the results are underwhelming.

WLW’s 2026 research uses 191 completed benchmark audits across 14 industries, drawn from a tightly filtered pool of 1,540 UK businesses with 4 to 200 employees.
The pattern is consistent: there is no standout industry where the average result is especially strong. Even the highest industry composite average reaches only 66.9. The research is enough to show there is usually something worth looking for. The full WLW audit then follows the business problem far beyond this benchmark.
The benchmark is the teaser. Your audit researches the wider picture and turns it into priorities.
WHEN THE RIGHT WORK GETS DONE

The right improvements can make a material difference.

Different problems need different work. These WLW examples show how research, UX, search, content, ecommerce and joined campaign work have improved conversion, traffic, enquiries, leads and revenue.

~2x

JetBrains
conversions almost doubled

350%

Happy Eco News
traffic growth after website, SEO and content work

3.5x

Cougartron
increase in enquiries

1,000+

Telenor Maritime
leads generated for Wave Access
Rapid Car Check WLW project

25%

growth in platform usage and revenue within 90 days
WHEN THE OPPORTUNITY SITS BEYOND A WEBSITE SCORE

Rapid Car Check: improve the commercial system around the customer journey.

The useful opportunity can sit in product, pricing, technology, cost, customer experience or the business model as well as traffic and conversion.
We can look at where your customers are getting stuck, where products are being missed, where search visibility is weak and where the journey is losing enquiries or sales. Improvement work can cover categories, filters, on site search, product pages, mobile, basket, checkout, forms, conversion, SEO, product feeds, tracking, CRM, repeat purchase, retention, loyalty and targeted development.
The point is to find the commercial change which earns its place, not to chase a better score for its own sake.
The audit can therefore move beyond the homepage into CRM, lead handling, operational cost, product journeys and the systems which determine what happens after somebody responds.
RESEARCH THE WHOLE ONLINE PRESENCE

See what is working, what is getting in the way and what needs attention.

We start with what you want to improve then research the parts of your online presence that can affect it. That can include search, AI visibility, content, brand, website experience, campaigns, CRM, lead handling, sales follow up and measurement.
01

Find and understand

Commercial context, customer behaviour, search demand, SEO, competitors, market questions, AI recommendations and citation visibility.
02

Build confidence

Brand, proposition, content authority, reviews, reputation, credentials, case evidence, external proof and the information customers use to decide.
03

Make action easier

Website structure, UX, accessibility, performance, forms, landing pages, campaigns, conversion routes and the friction between interest and action.
04

Protect the value

CRM capture, lead ownership, sales follow up, nurture, automation, analytics, commercial measurement and what happens after somebody responds.
WHAT YOU ACTUALLY GET

One clear view of what is working, what is not and what should happen next.

You receive one clear report bringing the evidence, findings, screenshots, priorities and recommended next actions into one place.
Depending on what you are trying to improve, the audit can cover commercial context, website performance, search demand, AI citations and recommendations, content authority, brand, reviews, reputation, competitors, campaigns, customer journeys, CRM, lead handling, sales follow up, analytics and technical issues.
You can see what is working, what needs improving, what should happen first and what can wait before you decide what to spend money on.
INSIDE THE REPORTS

See the evidence behind the recommendation.

The report shows the findings behind each recommendation. If you want WLW to continue, we can then bring in the right senior specialists to make the improvements.
EXECUTIVE FINDINGS

What matters first

A clear summary of what is working, what is limiting the result, the strongest opportunities and the recommended priorities.
DETAILED EVIDENCE

Page and journey findings

Screenshots, technical findings, search and content evidence, AI citations and recommendation visibility, UX issues, reviews, reputation, competitors, CRM gaps and the supporting detail behind each recommendation.
OPPORTUNITY PLAN

What should happen next

Prioritised workstreams, what can wait, questions needing more evidence, measurement and the work WLW would propose carrying through.
FROM STRONG TO STRUGGLING

The same research leads to very different recommendations.

These three benchmark snapshots show the spectrum. A strong starting point needs protecting. A middle position needs focused improvement. A weak position needs the foundations fixed before more activity is piled on top.
82.8

Caterham Cars

Protect the lead. Keep what is already working then address accessibility, render blocking resources, tap targets, trust evidence and useful product and ownership content without weakening the current experience.
61.5

Ortus Energy

Move the middle. Keep the strong commercial proposition then improve the 4.8 MB homepage, 146 requests, 57 render blocking resources, image accessibility, headings and customer journey friction.
38.8

SMMT

Fix the foundations. Performance, TTFB, page weight, render blocking resources, heading structure, canonical mismatch, alternative text and tap targets all need attention while protecting the organisation’s existing authority.
ONE POSSIBLE OPPORTUNITY · CONTENT PILLAR STRATEGY

Turn existing expertise into something people can find, understand and trust.

A business can hold years of useful knowledge, evidence and customer understanding which barely appears in search, AI answers or the content buyers encounter.
When the audit finds that opportunity, WLW can use Content Pillar Strategy to connect commercial priorities, customer problems, search demand, customer questions, expertise, competitor gaps and proof to the pages and channels which need them.

VISIBLE

content built around demand, expertise and proof
Build around the problems people are trying to solve, use search demand to choose the language and use proof to earn the next action.
THE WLW PROCESS

Research. Define. Design. Build. Launch. Improve.

Every project starts with the business problem and the evidence. We define the priorities, bring in the right senior specialists and carry the work through to implementation and continued improvement. You bring the business knowledge and approvals. WLW organises the process and delivery around it.
01

Research

Research the commercial problem, customers, market, current performance and the evidence needed to decide what should change.
02

Define

Agree the objectives, priorities, customer journeys, requirements and how success will be measured.
03

Design

Develop the messaging, content, customer journeys, creative routes and workflows the job requires.
04

Build

Produce and connect the websites, content, campaigns, CRM, systems, automation and operational changes required.
05

Launch

Complete QA, testing and rollout with responsibilities, handover and measurement in place.
06

Improve

Measure what happens then improve the parts capable of moving the result.
SEE OUR THINKING BEFORE YOU DECIDE

See what needs improving before you decide what to spend.

Book a 15 minute requirements call. We use it to understand what you want to improve, research the relevant evidence and build the audit, priorities and recommended work into our proposal.

Have questions or want to arrange a short call?

Email:
Tap here
Address:
4 Capricorn Centre
Basildon
Essex
Great Britain
SS14 3JJ
Here is where to start: https://wlwfuture.com/brand-website-and-marketing-diagnosis-tool/

You enter your website and a few details about your business.
We run a structured analysis across how your brand, website and marketing are performing. This covers messaging, user experience, technical performance, visibility in search and AI search, and how your current activity is likely to be converting.

You receive a clear breakdown of what is working, what is underperforming and where the biggest opportunities are.
No guesswork. No generic advice. Just a practical view of where performance is being lost and how it can be improved.

We will show you how we would fix it. If not, you still leave with a clear understanding of where you stand.
This depends on how you engage with WLW. Daily website tasks start from £25, and entry-level advertising channel management starts from £999 per month.
WLW FUTURE is UK-based, but we deliver projects and campaigns globally through our core team and wider associate network. We regularly support work across Europe and other international markets, depending on the scope and requirements.

We also have a presence in Lyon, which acts as a base for France and wider European activity.

Our team operates across multiple languages including French, Hindi, Chinese, Russian, Somali, Spanish, Norwegian and Swedish, allowing us to deliver campaigns that are properly adapted to local markets rather than simply translated.
No. Campaign work can be run on a pay-as-you-go basis. For project work, we agree scope and pricing upfront, but we avoid unnecessary long-term contracts.
Yes, in selected cases. If there is clear commercial potential, we are open to structured commission or performance-based agreements, subject to a fair agreement.
Yes. This usually happens when execution is restricted by requirements that go against how marketing and advertising actually work. We are always clear that results are not always immediate. Some campaigns take time to build momentum, and that is normal.
“Helping brands get on top of things.”

WLW FUTURE is a creative media and operational hybrid agency. Every project starts lean and remote, led by one senior specialist per task, project or campaign. If more depth is needed, we scale from within our 20+ core team to deliver end-to-end. For larger or more complex programmes, we extend into a trusted partner network.

The result is a joined-up delivery model with fewer layers, faster execution and better commercial focus.
We work across paid social including Meta, TikTok, YouTube, Pinterest and Snapchat, as well as online publications. Paid media covers native, programmatic, ATL, direct buys, display and SEM. We also focus on AEO, which is query-led visibility across AI and search environments.

Our work includes digital PR and affiliate activity such as outreach, influencer partnerships and affiliate marketing. We plan and deliver content strategy across themes, formats and campaigns, supported by creative production including video, animation, graphics and campaign assets.

Performance is tracked through cross-channel analytics, ROI measurement and reporting, alongside audience data collection and insight analysis. We also manage and grow organic social across all major platforms.
Yes, it is one of our core channels and one of the closest things to word of mouth when done properly. We have been working in this space since 2014, combining strategy, content and automation to drive consistent results.

We use the latest platforms and technologies to maximise performance, from list growth and segmentation through to campaign optimisation and lifecycle automation, ensuring email becomes a reliable and scalable revenue channel rather than just a broadcast tool.
We usually enter at the point where a business knows something is not right.

Before a website rebuild or platform investment.
When marketing spend is increasing without clear returns.
When entering new markets or repositioning.
When growth has plateaued or become inefficient.
When internal teams need clearer structure and direction.

From there, we connect the pieces and build forward.

Newsletter signup

Enter your email to receive exclusive research and insights from the WLW FUTURE team. By signing up you agree to our privacy policy.
Subscription Form (#3)

Book a 15 minute requirements call

We'll reply back and arrange a suitable time of your choosing.
book 15 mins