eCommerce services.
Build it. Grow it. Improve it.

ECOMMERCE STRATEGY · DESIGN · DEVELOPMENT · SEO · MARKETING
Bring us the whole eCommerce programme or the part that is holding you back. We work with you from the customer journey outwards, joining the strategy, brand, content, design, development, search and marketing needed to get the job done.
Cougartron

3.5x

Cougartron
increase in enquiries
Telenor

6m

WOWBOX
members within 6 months
Telenor

97%

Telenor DTAC
revenue increase
LUXURY
ECOMMERCE

19x

Anonymous case study
growth in monthly organic clicks
START WITH WHAT YOU NEED

Your eCommerce does not need another generic package.

You may need a completely new store. You may need to bring more customers to the one you already have. Or you may have plenty of traffic but be losing customers before they buy or enquire.
We start with what you need to achieve. You know the business and your customers. We investigate what is happening, agree what needs to change and bring in the right WLW specialists to do it.
01

Build

Create or rebuild your eCommerce around your customers, products and what your business needs.
02

Grow

Bring more of the right customers in through search, content, paid media and new market opportunities.
03

Improve

Get more from what you already have by fixing the parts which are holding performance back.
ECOMMERCE FROM THE CUSTOMER’S SIDE

Your customer experiences one journey.

Your customers do not care which team owns your website, advertising, product data, CRM or content. They want to find the right thing, understand it, trust it and buy it without unnecessary effort.
We look at the journey from their side. How did they find you? Can they find the right product? Does the page answer what they need to know? Does the brand give them confidence? Where do they stop? What brings them back?
We start with the customer journey then work out what needs to change around it. Depending on the problem, that can involve strategy, content, design, development, SEO, advertising, CRM or several connected parts.
ECOMMERCE SERVICES

We can work across the complete eCommerce customer journey.

You can bring us one defined problem or ask us to take responsibility for the wider eCommerce programme. We can work from the first customer search through products, content and conversion to CRM, repeat purchase and continued improvement.
01

eCommerce strategy and research

Customer behaviour, analytics, search demand, competitors, product performance and the commercial opportunity before production starts.
02

Products, categories and navigation

Product taxonomy, categories, filters, on site search, merchandising, related products, bundles, comparison and product information.
03

Customer journeys and conversion

Landing pages, product discovery, product pages, mobile, basket, checkout, forms, B2B enquiry routes, testing and conversion improvement.
04

eCommerce design and development

New stores, redesigns, migrations, B2B and B2C customer journeys, international eCommerce, account areas and specialist functionality.
05

eCommerce SEO and Content Pillar Strategy

Product and category visibility, technical SEO, internal linking, product and category content, wider search territory and AI search visibility.
06

Paid media and product discovery

Google Ads, Google Shopping, Merchant Centre, paid social, retargeting, campaign landing pages and live testing of demand.
07

B2B, trade and international eCommerce

Technical products, quotations, account customers, distributor customer journeys, international markets and longer sales decisions.
08

CRM, retention and continued improvement

Customer accounts, CRM, email, repeat purchase, loyalty, subscriptions, analytics and ongoing eCommerce improvement.
BUILD YOUR ECOMMERCE

Build around how your customers actually buy.

You might be starting something new, replacing a store that has reached the end of its useful life or taking an established eCommerce business into its next stage.
We can work through customer journeys, product and category architecture, navigation, search, filters, product presentation, mobile, B2B and B2C routes, subscriptions, customer accounts, international eCommerce, migrations and specialist functionality.
WLW is platform agnostic. We can work with your current platform or help choose a different route where changing it genuinely makes sense.
Carré Blanc ecommerce product page with model in white loungewear
EUROPEAN ECOMMERCE DESIGN

Make complex product ranges feel simple to shop.

Our team has worked across premium European retail and specialist eCommerce where the design has two jobs at once: make the brand feel distinctive and make buying feel straightforward. The work has covered product discovery, categories, promotions, product information, mobile, basket and checkout.
Anonymous European eCommerce discover design
DISCOVER

Categories that help customers choose

Turn a large specialist range into useful routes around the way customers actually look for products.
Anonymous European eCommerce buy design
BUY

Basket and checkout with less friction

Keep multi product purchases, pricing, delivery and payment clear when the customer is ready to act.
Carré Blanc mobile ecommerce category pages
MERCHANDISE

Campaigns that still feel part of the store

Use promotions, seasonal offers and product creative without breaking the wider eCommerce experience.
CLIENT WORK · TELENOR GROUP

Build for different markets without losing the thread.

Our Telenor work covered digital strategy, eCommerce, brand, customer experience and design across 14 territories in Europe and Asia.
We researched how customers and local teams behaved in different markets then created a digital system that could hold the brand together without flattening those differences. The work improved brand perception, customer experience, store footfall, app use and online revenue. Some markets doubled sales.

14

global territories
Telenor Group international digital commerce and customer experience work
GROW YOUR ECOMMERCE

Find where the useful demand is then connect it properly to what you sell.

A strong eCommerce website still needs the right people to find it.
We look beyond individual product terms into the wider market around your products. Customers may search for problems, categories, comparisons, ingredients, specifications, ideas and questions long before they know exactly what to buy.
The work can lead into eCommerce SEO, Content Pillar Strategy, Google Ads, Shopping, Merchant Centre, paid social, new landing pages, new audiences or international search.
Paid media can generate sales now and give you evidence about which searches, messages and products deserve more investment.
JetBrains eCommerce design showing product discovery across desktop experiences
Google Search Console chart showing clicks, impressions, CTR and position growth
CONTENT PILLAR STRATEGY

Finding a market 19 times bigger.

A luxury fragrance eCommerce business had built good visibility around a relatively narrow natural and organic perfume market.
Our research found a much larger opportunity around luxury, niche, British and specialist fragrance. We protected what was already working then expanded the content structure, strengthened weaker pages and connected the brand to the larger market customers were already searching.

19x

growth in monthly organic clicks, from around 1,400 to more than 27,000
The useful part was finding a much larger market the brand could credibly compete in then connecting that demand back to products and categories.
Cougartron weld cleaner product videos and cleaned weld sample

3.5x

increase in enquiries
IMPROVE YOUR ECOMMERCE

You may not need another eCommerce website.

Your existing platform may already be capable of doing considerably more.
We can look at where your customers are getting stuck, where products are being missed, where search visibility is weak and where the journey is losing enquiries or sales. Improvement work can cover categories, filters, on site search, product pages, mobile, basket, checkout, forms, conversion, SEO, product feeds, tracking, CRM, repeat purchase, retention, loyalty and targeted development.
A rebuild only becomes part of our recommendation if it earns its place.
Cougartron shows why specialist B2B eCommerce does not always end at checkout. The website can help a technical customer research, compare and move towards the larger sale.
MORE ECOMMERCE IMPROVEMENT WORK

Different problems. Same discipline.

Sometimes the best eCommerce work is focused. We can improve conversion, understand the audience more clearly or strengthen how a premium product is presented without forcing a wider rebuild.
JetBrains knowledge base with product tutorial tiles
~50%

Improve conversion

Customer research, analytics, testing and eCommerce design helped improve conversion by around 50%.
Audience targeting Venn diagram leading to landing page A/B testing
2X

Understand the audience

Audience research and targeted content produced a 2x lift in online sales while the wider retail work also recorded a 95% increase in footfall.
Altrient mobile ecommerce pages shown on two smartphones
PREMIUM

Make the value visible

Digital strategy, luxury positioning, brand refresh, customer journey and design supported Altrient’s move towards premium health retail.
MOBILE FIRST ECOMMERCE

Mobile eCommerce has to work as part of the customer journey.

Telenor gives us strong proof of what happens when mobile is treated as a proper customer experience rather than a smaller version of the website.
Wowbox app shown on a tablet with colourful content cards
6m

Telenor Digital WOWBOX

Membership grew from around 37,000 to 6 million within 6 months with around 700,000 daily interactions.
Telenor Maritime mobile app screens and tablet view
97%

Mobile first improvement

Our mobile first work was followed within 1 year by a 97% revenue increase and a 27% reduction in bounce rate.
Visual identity shown across a smartphone and app screens
iOS and Android

Design systems people can use

We developed customer experience and app guidelines to help teams create consistent branded experiences across iOS and Android.
GAMING ECOMMERCE AND DIGITAL RETAIL

Turn fan demand into a retail experience that works.

Across Battlefield, Mirror’s Edge, DC Comics, DayZ and Battlefield Heroes, our work covered the digital strategy, eCommerce, merchandise and marketing needed to take licensed gaming brands into direct to consumer retail.
We worked across market research, responsive design, product and merchandise design, SEO, paid media, social and day to day store management. The job was to bring the different strands together, keep multiple stakeholders moving and make sure the customer experience worked from discovery through to purchase.
For EA and DICE, the work included official Battlefield and Mirror’s Edge stores. For DC Comics and Joystick Junkies, it included the official DC Comics clothing store and supporting marketing activity.

The value was in joining brand, product, marketing, technology and delivery into one working eCommerce operation.
Battlefield ecommerce product page shown on a tablet
NEARLY 20 YEARS AROUND ECOMMERCE

The platforms have changed. The useful questions have changed much less.

Who are you selling to? What are they looking for? Why should they choose this? What is making the decision difficult? Where are you losing them? What should happen next?
EARLIER RETAIL

Levi’s

European online store strategy
ENTERTAINMENT

Battlefield · Mirror’s Edge · DC Comics

Official stores, merchandise and ongoing eCommerce work
INTERNATIONAL

Telenor

Retail, mobile commerce, apps and international digital experiences
CONVERSION

JetBrains

Customer journey and conversion
B2B

Cougartron

Specialist technical eCommerce
CURRENT ECOMMERCE

Altrient · Modiphius

Premium positioning and specialist products
CONTENT LED GROWTH

Luxury fragrance

Content led growth
WORKING WITH WLW

Our authentic and rigorous WLW process.

We investigate what is happening, define what needs to change then carry the work through design, build, launch and continued improvement. You bring the business knowledge and approvals. We organise the senior specialists and delivery around it.
01

Investigate

Research the evidence, customers, market, current performance and constraints.
02

Define

Agree the objectives, priorities, customer journeys, requirements and measures of success.
03

Design

Create the customer journey, content, structure, messaging and experience.
04

Build

Produce the platform, pages, content, campaigns, functionality and connections the project requires.
05

Launch

Complete QA, testing and rollout then put the work in front of real customers.
06

Improve

Measure what happens, learn from the evidence and keep improving it.
SELECTED ECOMMERCE WORK

See how the thinking turns into real work.

Explore eCommerce and digital work across B2B, retail, software, entertainment and international markets. Each project shows a different reason customers brought WLW in and what the work needed to achieve.
ECOMMERCE QUESTIONS

The detail behind the work.

Detailed answers on platforms, project stages, migrations, integrations, SEO, paid media, design systems, testing and ongoing support.
We start by understanding what you are trying to achieve and what is happening now. Depending on the project we can look at analytics, Search Console, customer behaviour, product performance, categories, customer enquiries, competitors, search demand, advertising, content, CRM, internal processes and your current platform. We use that evidence to work out where improvement is most likely to make a useful difference before committing time and budget to production.
No. You can come to us with an existing eCommerce website, a business problem or simply the feeling that the operation should be doing more. Part of our job is turning what you know into a clearer requirement.
Discovery can include analytics, conversion, Search Console, customer behaviour, product and category performance, site search, customer enquiries, customer and stakeholder interviews, competitors, search demand, advertising, content, CRM and customer data, internal processes, platform limitations, international requirements and business priorities. The depth depends on what we are trying to solve.
We work backwards from the problem. A store with strong traffic and poor conversion needs a different priority from a good eCommerce website which nobody can find. A B2B business losing qualified enquiries needs something different from a retailer with weak product discovery. Evidence decides the order.
The project normally follows six broad stages. Investigate looks at the evidence, customers, market and current performance. Define establishes priorities, audiences, customer journeys, content requirements and measures of success. Design develops the structure, content and experience. Build produces the platform, pages, content, functionality and required connections. Launch covers testing, QA and rollout. Improve uses live customer behaviour and results to decide what happens next.
Yes. A larger programme can be broken into sensible stages. Research and customer journeys may come first. The main build may follow. More complex integrations can be added after the core experience is proven. Marketing can also begin with one audience, category or proposition before being expanded.
Yes. Where it is sensible we can test an audience, proposition, category, product group, landing page or Content Pillar page before wider rollout. The aim is to replace some assumptions with evidence.
Yes where we have a useful place to send customers. An early landing page or Content Pillar page can be created while the wider eCommerce project continues. Search terms, messages, calls to action and customer behaviour can then help shape the larger project.
Your team provides the information only your business can provide and makes the decisions only your business should make. WLW handles the agreed research, planning, content, design, development, campaigns and specialist production. The intention is to reduce the amount of coordination your team has to do.
A relevant senior specialist leads the work then brings in other WLW specialists where required. The supporting team can include strategy, research, brand, customer journeys, content, design, development, SEO, paid media, analytics, CRM and operational expertise. The team changes according to the job.
Yes. We can lead the complete programme or fill the gaps around your existing capability. We use what is already working before adding more people.
Yes where responsibilities are clear. We can provide strategy, research, customer journeys, content, design, SEO or campaigns while an existing developer or agency continues with defined work.
WLW is platform agnostic. Our team can work across Shopify, Shopify Plus, WooCommerce, Adobe Commerce, Magento, BigCommerce, Shopware, PrestaShop, OpenCart, Salesforce Commerce Cloud, SAP Commerce Cloud, commercetools, VTEX, Ecwid, Wix eCommerce, Squarespace Commerce, headless eCommerce and bespoke eCommerce platforms.
We start with what the business needs. Relevant considerations can include product volume, product complexity, B2B requirements, B2C requirements, international markets, currencies, languages, subscriptions, customer accounts, integrations, internal resources, content, marketing requirements, operating costs and future development. The platform follows what you need it to do.
Yes. We can plan, design, build, migrate and improve Shopify and Shopify Plus eCommerce websites alongside the product structure, content, SEO, advertising and measurement around them.
Yes. We can build and improve WooCommerce platforms including more complex WordPress eCommerce requirements, integrations, content, search and ongoing development.
Yes. These platforms can suit larger or more complex eCommerce operations. We would first understand the current technical environment and future requirement before recommending what should change.
Yes. Enterprise requirements can include large catalogues, several markets, account customers, complex pricing and multiple systems. The technical team is assembled around what the project needs.
Yes where it solves a useful problem. Headless eCommerce can provide greater control across different digital experiences. It also creates additional technical requirements so we would only recommend it where the added flexibility earns its place.
Yes. Where standard platform functionality does not reasonably cover the requirement we can develop specialist functionality, integrations, APIs and bespoke experiences.
Yes. We can review what works, what is restricting the business and whether improving the existing platform would be more sensible than migrating it.
Yes. Where the platform is capable of supporting the required experience we can improve the structure, customer journeys, content and design while retaining the underlying technology.
Yes. Migration can cover products, categories, content, design, technical SEO, URLs, redirects, analytics, integrations, platform configuration and testing.
We review the existing pages and search performance before launch. Important URLs, rankings, categories, products, internal links and useful content need to be understood before the new structure replaces them. Redirect planning forms part of the migration.
We look at how customers understand the products as well as how the company organises them internally. This can involve product taxonomy, categories, filters, navigation, search, specifications, product relationships, bundles, cross selling and supporting content.
Yes. Category work can include structure, navigation, filtering, content, imagery, internal links, product relationships, search visibility and conversion.
Yes. Product pages can be reviewed across information, benefits, imagery, specifications, trust, FAQs, related products, search visibility, mobile and calls to action.
We map how somebody gets from where they started to the action your business needs. One journey might be Search to category to product to basket to checkout. Another might be Campaign to technical product to specification to enquiry to sales. Another might be Content to comparison to account to subscription. The journey follows how the customer actually buys.
Yes. Both audiences can share one brand and platform while having different products, messages, proof, content and calls to action.
B2B customers often need more information and more steps. The journey can include specifications, technical documents, quotations, trade pricing, account approval, distributor information, installation and sales support. The eCommerce website can support transactions and enquiries at the same time.
Yes. This can include trade accounts, wholesale enquiries, account routes, pricing requirements, distributor journeys and B2B sales handover.
Yes. Subscription eCommerce can include recurring payments, accounts, renewals, CRM, customer communication and retention.
Yes. Customer accounts can include order history, repeat purchasing, subscriptions, downloads, trade functionality or more specialist requirements.
Yes where suitable integration routes exist. Connections can support customer records, enquiries, sales follow up, segmentation, B2B opportunities, repeat customers and reporting. We start by deciding what information actually needs to move between the systems.
Yes where the systems can support it. Connections can include ERP, stock, finance, booking, customer databases, product information, fulfilment, job management and other internal workflows.
Yes. An eCommerce transaction or enquiry can potentially trigger a booking, job, customer record or internal workflow. The exact route depends on the systems involved.
Yes. Useful self service can reduce calls, manual bookings, repeated data entry, poor handovers and repetitive order handling. Operational improvement can therefore be part of the eCommerce project.
Yes. The right payment route depends on the eCommerce platform, customer market and business requirements.
Yes. We first establish where the authoritative product and stock data lives then determine what the eCommerce platform needs to receive or update.
Yes. eCommerce SEO can include keyword research, competitor research, technical SEO, category optimisation, product optimisation, internal linking, architecture, structured data, content, international SEO, Search Console, authority development and AI visibility.
Content Pillar Strategy looks at the wider questions, needs and interests around what a business sells. Those findings can shape product content, categories, buying guides, comparisons, FAQs, articles, advertising, social and AI search visibility.
Yes. Strong customer and product thinking can be adapted across product pages, categories, search, advertising, social, email, B2B outreach, sales material and PR. Each channel needs suitable execution but it can start from the same understanding.
Yes. We can structure eCommerce content so products, expertise, topics and their relationships are clearer to search engines and AI systems. This works alongside conventional eCommerce SEO.
Yes. This can include Search, Shopping, Merchant Centre, landing pages, tracking, search term analysis, optimisation and reporting.
Yes. We can work with Merchant Centre, product feeds, Shopping campaigns, landing pages and measurement.
Yes where it suits the audience and products. This can include acquisition, retargeting, campaign creative, product launches and landing pages.
Yes. Retargeting can help where customers need several visits before buying or where there is a useful follow up proposition.
Yes. CRM and email can support new customers, enquiries, B2B opportunities, repeat purchasing, retention and product launches.
Yes. Retention can involve customer accounts, email, CRM, repeat purchase, subscriptions, product recommendations, content, loyalty, community and offers.
Yes where there is a useful customer reason for one. We start with what customers value then decide whether rewards, benefits, exclusivity, content, community or repeat purchase incentives make sense.
Yes. International work can cover market research, customer behaviour, localisation, languages, product differences, search, content, architecture, local campaigns, brand consistency and design systems.
Often yes. The right structure depends on language, currencies, products, tax, fulfilment, local content and how much control individual markets require.
Yes. A digital design system can provide reusable rules for product pages, categories, campaigns, mobile, content, typography, imagery, calls to action, interaction and localisation.
Brand guidelines explain how the brand should look and communicate. A digital design system goes further into the reusable components and behaviours used to build actual digital experiences. They should work together.
Yes. This can include product copy, category copy, landing pages, buying guides, FAQs, brand content and campaign messaging.
Yes. Depending on the project we can provide photography, creative direction, image direction or guidance for other production teams.
Yes. Accessibility should be considered as part of design, content and development. The exact requirement depends on the organisation, audience and applicable obligations.
Once the main customer journeys and content requirements are sufficiently clear we develop the structure, wireframes, visual direction and key page templates. Important pages can include products, categories, landing pages, content, accounts and checkout.
The approved designs and requirements are turned into the working eCommerce platform. This can include templates, products, categories, functionality, integrations, content implementation, tracking and responsive behaviour.
We first establish what is worth keeping. Existing product, category and authority content can then be retained, rewritten, consolidated or retired according to the agreed plan.
Where useful existing URLs change we map the appropriate redirects before launch. This protects customers and helps preserve existing search value.
Testing can include desktop, mobile, navigation, search, filters, product journeys, forms, basket, checkout, accounts, links, tracking, integrations and responsive behaviour. Client user acceptance testing may also be required for internal business rules and systems.
The launch checklist can include content, responsive testing, forms, checkout, payments, tracking, redirects, search settings, integrations, analytics and final approval. The exact checklist follows the project.
We watch what customers actually do. We can monitor revenue, conversion, product sales, categories, search performance, campaign performance, forms, enquiries, mobile behaviour and technical performance. Then we identify the next useful improvement.
The KPIs follow the original objective. They can include revenue, conversion, product sales, qualified enquiries, average order value, category performance, organic visibility, paid conversion, customer acquisition, repeat purchasing, lead quality and internal efficiency.
Yes. Ongoing work can include development, technical support, eCommerce SEO, content, paid media, analytics, conversion, product improvements, category improvements, landing pages, new functionality and integrations.
Yes. We can bring together strategy, research, customer journeys, brand, content, design, development, search, advertising, analytics and the other specialist skills required. You can also use us for one defined part of the programme.

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Here is where to start: https://wlwfuture.com/brand-website-and-marketing-diagnosis-tool/

You enter your website and a few details about your business.
We run a structured analysis across how your brand, website and marketing are performing. This covers messaging, user experience, technical performance, visibility in search and AI search, and how your current activity is likely to be converting.

You receive a clear breakdown of what is working, what is underperforming and where the biggest opportunities are.
No guesswork. No generic advice. Just a practical view of where performance is being lost and how it can be improved.

We will show you how we would fix it. If not, you still leave with a clear understanding of where you stand.
This depends on how you engage with WLW. Daily website tasks start from £25, and entry-level advertising channel management starts from £999 per month.
WLW FUTURE is UK-based, but we deliver projects and campaigns globally through our core team and wider associate network. We regularly support work across Europe and other international markets, depending on the scope and requirements.

We also have a presence in Lyon, which acts as a base for France and wider European activity.

Our team operates across multiple languages including French, Hindi, Chinese, Russian, Somali, Spanish, Norwegian and Swedish, allowing us to deliver campaigns that are properly adapted to local markets rather than simply translated.
No. Campaign work can be run on a pay-as-you-go basis. For project work, we agree scope and pricing upfront, but we avoid unnecessary long-term contracts.
Yes, in selected cases. If there is clear commercial potential, we are open to structured commission or performance-based agreements, subject to a fair agreement.
Yes. This usually happens when execution is restricted by requirements that go against how marketing and advertising actually work. We are always clear that results are not always immediate. Some campaigns take time to build momentum, and that is normal.
“Helping brands get on top of things.”

WLW FUTURE is a creative media and operational hybrid agency. Every project starts lean and remote, led by one senior specialist per task, project or campaign. If more depth is needed, we scale from within our 20+ core team to deliver end-to-end. For larger or more complex programmes, we extend into a trusted partner network.

The result is a joined-up delivery model with fewer layers, faster execution and better commercial focus.
We work across paid social including Meta, TikTok, YouTube, Pinterest and Snapchat, as well as online publications. Paid media covers native, programmatic, ATL, direct buys, display and SEM. We also focus on AEO, which is query-led visibility across AI and search environments.

Our work includes digital PR and affiliate activity such as outreach, influencer partnerships and affiliate marketing. We plan and deliver content strategy across themes, formats and campaigns, supported by creative production including video, animation, graphics and campaign assets.

Performance is tracked through cross-channel analytics, ROI measurement and reporting, alongside audience data collection and insight analysis. We also manage and grow organic social across all major platforms.
Yes, it is one of our core channels and one of the closest things to word of mouth when done properly. We have been working in this space since 2014, combining strategy, content and automation to drive consistent results.

We use the latest platforms and technologies to maximise performance, from list growth and segmentation through to campaign optimisation and lifecycle automation, ensuring email becomes a reliable and scalable revenue channel rather than just a broadcast tool.
We usually enter at the point where a business knows something is not right.

Before a website rebuild or platform investment.
When marketing spend is increasing without clear returns.
When entering new markets or repositioning.
When growth has plateaued or become inefficient.
When internal teams need clearer structure and direction.

From there, we connect the pieces and build forward.

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