Social media

Social media is where people spend most of their online time. It shapes opinions, builds trust and drives decisions. The average person checks their phone about 100 times a day and social platforms are a major part of why. Understanding your brand’s voice in this space is essential.
At WLW FUTURE we curate and create content that tells your story. We seed and nurture ideas inside the right customer communities and keep momentum running every day of the year. Our network of authentic influencers helps your message land with credibility and relevance. We analyse behaviour and sentiment in real time, then use that insight to amplify your story.

A track record of pioneering social work

WLW has been behind some of the most innovative social campaigns in the industry. We helped an agency deliver a pioneering content and influencer campaign for Lexus featuring writers and contributors such as Bob Geldof. The content was successful enough to be picked up by national news.

We helped RSPCA find its social voice and connect with younger audiences through a kids social network. It became their most successful digital campaign at the time.

One of our most creative projects was for Chemical Brothers. We developed the idea for the world’s first user content made music video using Google Earth as an upload tool for YouTube. The campaign went viral globally.

We are also proud of David Holly’s digital and mobile strategy work for Al Jazeera, which helped millions of people in Africa feel more connected. We created the concept behind The Stream, the first crowdsourced news channel. It used SMS, GSM mapping and emerging social tools to report stories from regions impacted by war, distance or limited internet. That thinking later helped power UgandaSpeaks, SomaliaSpeaks, KenyaSpeaks and the 2012 Kenyan elections.

How we work

Content creation that tells a compelling story
Always on distribution across the right communities
Behaviour and sentiment analysis to guide decisions
Authentic influencer partnerships across multiple categories
Daily engagement to maintain brand presence and relevance
Social strategies that support campaigns, launches and long term growth

Social media is now one of the most important brand environments. It is where people talk, share, react and remember. We help you define your voice, build meaningful presence and create impact that lasts long after a single post.