Initition, masters of AR and VR have produced a brilliant proof of concept for Worldly in the world of Virtual Reality…

The brief was:

“To explore the future of virtual reality in a retail setting, Worldpay were looking to create a proof-of-concept piece that would allow users to purchase items securely in a virtual environment.

From research conducted, Worldpay found that Brits are very interested in VR for the future of shopping experiences, with 58% of respondents expressing interest in the broader use of VR technology in retail, for example trying on an item of clothing in a virtual store.

While research suggested the UK is falling behind in adoption of virtual reality in the mainstream than other global markets, Worldpay were looking to explore the medium and establish themselves as leaders in innovation and forward-thinkers in considering the next generation of payments.”

Check out the video here: