6 Rules for Persuasive Storytelling
Storytelling is how we share ideas and experiences. Having raw data is not enough to convince our teams and stakeholders of what needs to be done. A narrative makes a…
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User Experience
The Mobile Checkout Experience
In ecommerce design, the checkout path is one of the most highly scrutinized parts of the user journey. And rightfully so: it directly influences brand perception, propensity for return visits,…
10 amazing examples of interaction design
When users open a website or app, they first notice the obvious design elements: logo, colors, icons, illustrations, and imagery. While these elements do contribute to the overall user…
Virtual Reality (VR) moves storytelling into participation of emotional states
Worldwide spending on virtual reality and its cousin augmented reality could reach $13.9 billion in 2017, nearly half of that driven by consumers, according to a new forecast by market…
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