Smombies are relying on their phones to interpret the World and guess what, they produce significantly fewer smiles of any kind.* Internet brands are moving to bricks and mortar and taking even more market share. Addictive algorithmic Hyper-Polarised content is being pushed into peoples devices, this isn’t healthy, ethical or sustainable for society and business in the long-term. AI is becoming a common spying technology for advertisers. The individual is getting lost in translation through analytics, statistics and machine learning. The next attack on retail: War on toxic brands. Kids have been indoctrinated in school on climate change and political correctness, brands addressing this will win. Physical spaces seem static, like they’re from a bygone era. Pedestrian safety features are being installed to stop smombies walking into cars. Youth are connecting with technology in a way that’s alien to most of the adult population.

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