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Running ads for online pharmacies in the UK? The rules have fundamentally changed. With new AI-powered enforcement from April 2025 and a complete ban on new online pharmacies after June…

Telemedicine has moved quickly in the UK. Advertising rules have moved with it and regulators are now considerably better equipped to find campaigns that cross the line. For telemedicine businesses,…

The advertising landscape for food and drink brands is about to change forever. From 5 January 2026, the UK’s most restrictive advertising regulations in a generation will reshape how brands…

KEY TAKEAWAYS Baymard conducted extensive testing to assess ChatGPT-4’s capability to perform UX audits on 12 different webpages. The assessments involved comparing the AI model’s UX recommendations to those of…
