Rebrand and brand new e-commerce platform driven stronger UX and higher conversion

WLW worked with partners to translate a complex brand into a clear, scalable digital experience, aligning strategy, design and delivery to improve usability and commercial performance.

  • Led digital strategy and website design, aligning brand, product and user journeys into a cohesive online experience
  • Used research including surveys, analytics, workshops and user testing to inform structure, navigation and content
  • Translated brand identity into digital, ensuring consistency while making it work effectively across screens and journeys
  • Simplified user flows and information architecture to improve discovery, engagement and conversion
  • Directed design execution to ensure quality, consistency and alignment with both brand and commercial goals
  • Delivered a scalable e-commerce and content platform supporting multiple products and audiences
  • Implemented ongoing optimisation through testing, insight and performance tracking
  • Significantly improved user experience across key journeys and touchpoints
  • Delivered a step change in conversion performance, with conversions nearly doubling
  • Created a clear and scalable digital foundation aligned to brand and growth objectives

The result is a digital platform that brings the brand to life, improves usability and drives measurable commercial impact.

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