Gut feelings are going to fail as much as processed data, so try both to improve conversions. If you feel you’re slipping away from instincts you produce from living your audience, find someone who lives your audience better than you. If you value people, they’ll do a better job for your brand. In turn, this will have a knock-on effect for the quality of outcome, which normally is measured through increased conversions.

#branding #tip #howto #measurements #ux #cx #customerexperience #customerservice #design #ecommerce

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