The connection between your existing customers and potential customers are miles apart. Though sites and apps are Interactive, they’re a flat screen with a lot of environmental distractions – Trying to excite potential customers enough to follow your path to purchase averages out at about 2% of all visitors. Video and animations are the best way of communicating your message to new customers, as moving image draws attention away from the REAL environment around them – Have you ever turned off the TV whilst a kid is watching something or take away someones mobile phone? Try it – This is the power of moving image. Don’t make those awful ‘how-to’ videos with banjo music and Folksy-looking people who are telling their audience the obvious. Try making moving image that immerses potential customers with your brand values and beliefs, make them like you – that’s all you need to do.
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