AKtion Study patient recruitment advert with an older couple

International patient recruitment campaign built on insight, targeting and localisation

WLW combined research, brand, creative and multi channel media to solve a behavioural challenge and deliver rapid patient recruitment across multiple markets.

  • Identified a key barrier through research, men were unlikely to engage directly with the condition or clinical trials
  • Reframed the campaign to target partners and family members, shifting motivation and improving response
  • Developed a clear brand and messaging platform that translated complex medical information into simple, relatable communication
  • Created localised content and landing experiences tailored to each market, improving relevance and trust
  • Worked with our media partner to get the best media deals for each country
  • Delivered integrated campaigns across print, digital, radio, TV and outdoor to maximise reach and frequency
  • Built supporting digital infrastructure including websites, SEO, PPC and social to capture and convert interest
  • Established a recruitment pipeline and database to manage and track patient journeys from first interaction to enrolment
  • Recruited 200 patients across 16 sites within 3 months
  • Successfully reached harder to access regions across Germany, France and the UK
  • Delivered strong website conversion rates ranging from 5% to 20%
  • Created a scalable model for international recruitment campaigns

The result is a campaign that aligned insight, messaging and channels to change behaviour and deliver measurable recruitment at speed.

AKtion Study patient recruitment advert with an older couple
International patient recruitment campaign built on insight, targeting and localisation
AKtion Study standard logo guidelines
International patient recruitment campaign built on insight, targeting and localisation
AKtion Study signature logo guidelines
International patient recruitment campaign built on insight, targeting and localisation
AKtion Study brand expression guidelines
International patient recruitment campaign built on insight, targeting and localisation
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