WLW working with partners between 2012-2021 delivered a connected programme across brand, UX, digital products and marketing, supporting multiple business units and markets to improve performance, scale adoption and drive measurable commercial results.
- Led digital strategy, UX and design across multiple global markets, aligning brand, product and commercial objectives
- Delivered large scale website and e-commerce platforms, improving user journeys, conversion and overall experience
- Built and optimised mobile first products, including app strategy, UX and design to support rapid user growth
- Combined brand comms, content and campaign activity to create consistent messaging across digital and offline channels
- Planned and executed multi channel marketing including digital, print, LinkedIn and performance campaigns to generate leads and engagement
- Implemented SEO, content strategy and analytics to improve visibility, traffic quality and ongoing optimisation
- Integrated marketing, product and operational workflows to create a connected system from first touch through to conversion and retention
- Supported ongoing delivery with testing, reporting, optimisation and continuous improvement across platforms and campaigns
- Delivered award winning digital transformation across multiple territories
- Built mobile platforms reaching millions of users and scaling rapidly within months
- Achieved high volume daily engagement and transactions across digital products
- Generated over 1,000 qualified leads for new digital products in specialist markets
- Increased revenue, app usage, store footfall and overall digital performance across regions
The result is a connected digital and marketing ecosystem that supports global scale, improves user experience and drives sustained commercial growth.
