We helped SOP International strengthen how its products are presented and sold across packaging, retail and exhibition environments. The focus was on creating a clear, confident brand presence that connects product, story and distribution strength, while delivering standout across trade shows and on shelf.
- Defined brand communications and positioning as The World’s Local Wholesaler
- Structured messaging from brand promise through to product and distribution strength
- Created a bold, Asian inspired graphic system to drive recognition and stand out
- Balanced heritage cues with a more contemporary, premium visual identity
- Delivered complete packaging design across multiple SKUs
- Ensured consistency and impact across product families and ranges
- Developed clear zoning across shelves, brand story and product categories
- Improved how customers navigate and understand the offer at a glance
- Designed trade show stand concepts and visual direction for Liroy B.V. and SOP International
- Created integrated multi brand environments across Liroy, ML Rice and partner marques
- Extended the packaging system into POS and event visuals
- Built a cohesive roll out from pack to shelf to exhibition
- Delivered full print ready artwork for packaging and large format production
- Ensured all assets were production ready and scalable across formats
This work created a more unified and commercially effective brand presence, helping SOP stand out in crowded retail and exhibition environments while making its product offer clearer and easier to buy.
