From wholesale supplier to standout brand at shelf and show with packaging, POS and exhibition design

We helped SOP International strengthen how its products are presented and sold across packaging, retail and exhibition environments. The focus was on creating a clear, confident brand presence that connects product, story and distribution strength, while delivering standout across trade shows and on shelf.

  • Defined brand communications and positioning as The World’s Local Wholesaler
  • Structured messaging from brand promise through to product and distribution strength
  • Created a bold, Asian inspired graphic system to drive recognition and stand out
  • Balanced heritage cues with a more contemporary, premium visual identity
  • Delivered complete packaging design across multiple SKUs
  • Ensured consistency and impact across product families and ranges
  • Developed clear zoning across shelves, brand story and product categories
  • Improved how customers navigate and understand the offer at a glance
  • Designed trade show stand concepts and visual direction for Liroy B.V. and SOP International
  • Created integrated multi brand environments across Liroy, ML Rice and partner marques
  • Extended the packaging system into POS and event visuals
  • Built a cohesive roll out from pack to shelf to exhibition
  • Delivered full print ready artwork for packaging and large format production
  • Ensured all assets were production ready and scalable across formats

This work created a more unified and commercially effective brand presence, helping SOP stand out in crowded retail and exhibition environments while making its product offer clearer and easier to buy.

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You enter your website and a few details about your business.
We run a structured analysis across how your brand, website and marketing are performing. This covers messaging, user experience, technical performance, visibility in search and AI search, and how your current activity is likely to be converting.

You receive a clear breakdown of what is working, what is underperforming and where the biggest opportunities are.
No guesswork. No generic advice. Just a practical view of where performance is being lost and how it can be improved.

We will show you how we would fix it. If not, you still leave with a clear understanding of where you stand.
This depends on how you engage with WLW. Daily website tasks start from £25, and entry-level advertising channel management starts from £999 per month.
WLW FUTURE is UK-based, but we deliver projects and campaigns globally through our core team and wider associate network. We regularly support work across Europe and other international markets, depending on the scope and requirements.

We also have a presence in Lyon, which acts as a base for France and wider European activity.

Our team operates across multiple languages including French, Hindi, Chinese, Russian, Somali, Spanish, Norwegian and Swedish, allowing us to deliver campaigns that are properly adapted to local markets rather than simply translated.
No. Campaign work can be run on a pay-as-you-go basis. For project work, we agree scope and pricing upfront, but we avoid unnecessary long-term contracts.
Yes, in selected cases. If there is clear commercial potential, we are open to structured commission or performance-based agreements, subject to a fair agreement.
Yes. This usually happens when execution is restricted by requirements that go against how marketing and advertising actually work. We are always clear that results are not always immediate. Some campaigns take time to build momentum, and that is normal.
“Helping brands get on top of things.”

WLW FUTURE is a creative media and operational hybrid agency. Every project starts lean and remote, led by one senior specialist per task, project or campaign. If more depth is needed, we scale from within our 20+ core team to deliver end-to-end. For larger or more complex programmes, we extend into a trusted partner network.

The result is a joined-up delivery model with fewer layers, faster execution and better commercial focus.
We work across paid social including Meta, TikTok, YouTube, Pinterest and Snapchat, as well as online publications. Paid media covers native, programmatic, ATL, direct buys, display and SEM. We also focus on AEO, which is query-led visibility across AI and search environments.

Our work includes digital PR and affiliate activity such as outreach, influencer partnerships and affiliate marketing. We plan and deliver content strategy across themes, formats and campaigns, supported by creative production including video, animation, graphics and campaign assets.

Performance is tracked through cross-channel analytics, ROI measurement and reporting, alongside audience data collection and insight analysis. We also manage and grow organic social across all major platforms.
Yes, it is one of our core channels and one of the closest things to word of mouth when done properly. We have been working in this space since 2014, combining strategy, content and automation to drive consistent results.

We use the latest platforms and technologies to maximise performance, from list growth and segmentation through to campaign optimisation and lifecycle automation, ensuring email becomes a reliable and scalable revenue channel rather than just a broadcast tool.
We usually enter at the point where a business knows something is not right.

Before a website rebuild or platform investment.
When marketing spend is increasing without clear returns.
When entering new markets or repositioning.
When growth has plateaued or become inefficient.
When internal teams need clearer structure and direction.

From there, we connect the pieces and build forward.

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