We led the translation of a global rebrand into a structured digital and commercial system, connecting brand, product and acquisition across multiple markets. The focus was not just on how the brand looked, but how it performed across channels, teams and business units.
- Delivered a global digital rebrand across website, CRM and core marketing channels
- Translated brand positioning into a scalable digital system that improved clarity, consistency and usability across regions
- Ensured the rebrand was embedded into how the business communicates, sells and grows
- Led website architecture, UX and platform development across a complex product and solution set
- Structured multiple business units into a clear, navigable experience aligned to real user journeys
- Built service and solution pathways designed to support both discovery and high-intent conversion
- Engaged board-level stakeholders and teams across 30+ global acquisitions
- Aligned different business units, products and legacy brands into a unified direction
- Created a shared framework for how the brand shows up commercially across markets
- Increased customer enquiries and new business activity post-launch
- Strengthened how the business presents its value, improving engagement across digital touchpoints
- Supported demand generation through clearer messaging and campaign alignment
- Delivered event marketing and global campaign support including Vitalis and key industry moments
- Connected brand, digital and physical presence to maximise visibility and engagement
- Ensured consistency between event activity, digital channels and follow-up outreach
- Built and rolled out new business outreach and CRM-led engagement strategy
- Structured outreach across email, social and targeted campaigns to support pipeline growth
- Connected CRM, content and campaigns to improve tracking and commercial visibility
- Ongoing collaboration with global marketing teams across all business units
- Supporting social, content, campaigns and digital improvements as part of continuous growth
- Creating a joined-up system where brand, marketing and operations reinforce each other over time
The result is a business that is not just better presented, but better connected. Brand, website, outreach and campaigns now work as a single system, giving Omda a stronger platform for visibility, engagement and long-term growth.
