NHS delays driving self-pay demand

  1. Delays in NHS services are the number one trigger for private care.
    “Speed of access” is consistently cited as the primary reason patients go private.
    Source: IHPN Going Private 2024
    https://www.ihpn.org.uk/going-private-2024-introduction

  2. Patients use private services for quick opinions and return to the NHS for treatment.
    Private GP or diagnostic use is seen as a way to ‘skip the queue’.
    Source: LaingBuisson Press Release
    https://www.laingbuisson.com/press-releases/new-report-highlights-the-growing-trend-of-self-pay-healthcare-demand/

  3. Mental health routine appointments = 18 months; ADHD = 4 years.
    Confirmed by NHS GP commentary on delays.
    Source: Practice Business Survey
    https://practicebusiness.co.uk/survey-reveals-one-in-four-gps-opt-for-private-medical-insurance


Self-pay usage and behaviour patterns

  1. 12% of Britons have used private healthcare in the past year.
    One in eight adults accessed self-pay services despite cost-of-living concerns.
    Source: YouGov
    https://yougov.co.uk/health/articles/45568-one-eight-britons-turned-private-healthcare-last-1

  2. Patients are self-paying out of desperation, not affluence.
    Rising private demand reflects system breakdown, not surplus income.
    Source: LaingBuisson & Nuffield Trust
    https://www.laingbuisson.com/press-releases/new-report-highlights-the-growing-trend-of-self-pay-healthcare-demand/

  3. Many use savings (24%), income (29%), or credit to pay.
    Financial barriers are a concern, but instalment models help widen access.
    Source: YouGov
    https://yougov.co.uk/health/articles/45568-one-eight-britons-turned-private-healthcare-last-1

  4. Patients increasingly expect flexibility in how they pay.
    Interest-free plans and price transparency increase conversion.
    Source: Publicis Langland – Can’t Wait, Won’t Wait
    https://www.publicislangland.com/media/cant-wait-wont-wait-how-out-of-pocket-health-is-changing-consumer-behaviour


Demographic and psychographic trends

  1. Millennials and Gen Z are willing to pay more for speed.
    Convenience, fast results and transparency outweigh loyalty to NHS.
    Source: PwC – Reconsidered Healthcare
    https://www.pwc.co.uk/retail-consumer/assets/documents/consumer-reconsidered-healthcare.pdf

  2. Urban professionals and families are leading the self-pay wave.
    The largest demand comes from London, South East and urban regions.
    Source: Independent Practitioner Today
    https://www.independent-practitioner-today.co.uk/2022/06/tap-into-the-self-pay-market/

  3. Older users (55+) focus on diagnostics, orthopaedics, and long-term support.
    Younger adults (25–44) seek speed and flexibility around careers.
    Source: IHPN Going Private 2024
    https://www.ihpn.org.uk/going-private-2024-introduction/


Regional and service demand trends

  1. Scotland, North East and Wales show highest self-pay growth.
    These areas suffer more NHS strain, creating regional spikes.
    Source: PHIN Private Market Update – June 2024
    https://www.phin.org.uk/news/phin-private-market-update-june-2024-united-kingdom

  2. Private hospitals now control 55% of the £12.4bn acute care market.
    They dominate over private clinics and NHS PPUs.
    Source: LaingBuisson Self-Pay Report
    https://www.laingbuisson.com/press-releases/new-report-highlights-the-growing-trend-of-self-pay-healthcare-demand/

  3. Diagnostics and private GP are growing faster than elective surgery.
    People pay for certainty rather than intervention.
    Source: Research & Markets / LaingBuisson Market Report 2024
    https://www.researchandmarkets.com/reports/6008729/uk-private-healthcare-self-pay-market-report


Need help navigating complex operational challenges like healthcare transformation? We don’t just advise—we fix, optimise, and transform. Our team has led real businesses through tough operational and strategic challenges, delivering measurable results. Get in touch to discuss how we can help drive lasting impact in your sector.