WLW combined research, brand, creative and multi channel media to solve a behavioural challenge and deliver rapid patient recruitment across multiple markets.
- Identified a key barrier through research, men were unlikely to engage directly with the condition or clinical trials
- Reframed the campaign to target partners and family members, shifting motivation and improving response
- Developed a clear brand and messaging platform that translated complex medical information into simple, relatable communication
- Created localised content and landing experiences tailored to each market, improving relevance and trust
- Worked with our media partner to get the best media deals for each country
- Delivered integrated campaigns across print, digital, radio, TV and outdoor to maximise reach and frequency
- Built supporting digital infrastructure including websites, SEO, PPC and social to capture and convert interest
- Established a recruitment pipeline and database to manage and track patient journeys from first interaction to enrolment
- Recruited 200 patients across 16 sites within 3 months
- Successfully reached harder to access regions across Germany, France and the UK
- Delivered strong website conversion rates ranging from 5% to 20%
- Created a scalable model for international recruitment campaigns
The result is a campaign that aligned insight, messaging and channels to change behaviour and deliver measurable recruitment at speed.
