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Healthcare marketing is a minefield. Over 50 UK health companies have been flagged for ASA, MHRA or CAP rule violations. Pharmacy2U got slapped by ASA for unsubstantiated NHS savings claims.…

Picture this: You’ve built a brilliant online pharmacy brand, your social media strategy is on point, and your Google Ads are converting beautifully. Then suddenly, you receive a rather stern…

If you’re running cosmetic or aesthetic clinic advertising in the UK, you’ll know the regulatory landscape has changed dramatically. But here’s the crucial question: would your current campaigns still pass…

If you’re running weight-loss campaigns in the UK, this 10-question test reveals why most companies are unknowingly breaking pharmaceutical advertising laws. A quick one for you… If you’re running weight-loss…

[vc_row][vc_column][vc_column_text uncode_shortcode_id=”485598″] Advertising in the healthcare sector is one of the most heavily regulated areas across digital platforms, especially on Google Ads and Facebook. Policies surrounding medical content, weight loss,…
Mark Ritson is almost Byronic in his concern about Nike’s strategy to target Londoners (and 11 other inhabitants of key global cities) versus everyone. I think it is great for…