WLW combined audience insight, brand, UX and media to build campaigns that connected online and in store, improving targeting, measurement and commercial performance.
- Built a clear audience framework using research and surveys, identifying distinct customer groups and how they behave across channels
- Translated insight into brand messaging and creative that spoke directly to each audience segment
- Planned and executed multi channel campaigns across digital, outdoor, TV and location based advertising
- Developed targeted content and landing pages aligned to specific audiences, improving relevance and conversion
- Introduced structured testing including A B testing to refine messaging, creative and channel performance
- Connected digital activity to physical store visits using tracking and attribution, giving a clearer view of impact
- Trained internal teams on how to use channels effectively, improving long term marketing capability
- Increased footfall in test stores by 95% through targeted campaign activity
- Delivered a 2x uplift in online sales driven by insight led surveys and messaging
- Improved targeting accuracy and measurement across campaigns
- Created a repeatable model for audience led marketing and media planning
The result was a more informed, targeted and measurable marketing approach that drives both online growth and in store performance
